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Developed by Bullish, a New York City-based marketing agency, the ad features two mermaids, Bonnie and Vivian, pitching their idea of spiked seltzer to actual sharks and winning them over as investors a la ABC’s hit show Shark Tank. Dan Laustsen, an award-winning director of photography who worked on the Oscars’ Best Picture of 2018 "The Shape of Water," shot the commercial.
Looking to create a new kind of beverage by combining disciplines of brewing, winemaking and natural flavors, Nick Shields, a fifth-generation brewer now based in Norwalk, hit upon Spiked Seltzer in 2012. Shields’ great-great-grandfather began the Haffenreffer Brewery in Boston in 1870 and it still manufactures Haffenreffer Private Stock, a malt liquor. Anheuser-Busch InBev bought Spiked Seltzer in 2016, and, with its commercial last night, introduced the re-branded company as Bon & Viv Spiked Seltzer (name derived from the French bon vivant, meaning a person of refined and discerning tastes) featuring new flavors and a lower-calorie, 0-sugar product.
The Super Bowl debut, however, will not come cheap. It’s said CBS charged an average of $5.25 million for a 30-second spot during Sunday's game.
For more information, visit Bon & Viv Spiked Seltzer.
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